How a sign-up gets credited to you

There are two ways a new install gets credited to your link.

1. Best path — in-app connection link. When someone who already uses Waves (e.g. a midwife you brought on) shares an in-app connection link with a mom, that link silently carries your code. When the mom installs Waves and opens the link, her install is automatically credited to you. The chain keeps going — if she later shares connection links with her own people, your code keeps riding along.
2. Fallback — "Who referred you?" picker. If someone installs Waves directly from the App Store (e.g. via your waves.theorian.com/r/yourname link, a flyer, or word of mouth), iOS doesn't reliably tell us where they came from. So on first launch the app asks "Who referred you?" and they pick your name from a search list. (This step is automatically skipped when path 1 already credited the install.)

What the numbers mean

• Visits — taps on your /r/yourname link. Top-of-funnel signal only. A Visit on its own does NOT credit an install — the user still has to come in via path 1 or pick your name in the picker. Don't re-tap your own link to inflate the number.
• Sign-ups — installs credited to you, either automatically (path 1) or via the picker (path 2).
• Purchases — your sign-ups who later paid for a subscription or upgrade.
• Revenue generated — total dollar value of those purchases. This is the value your link created for the business, not a payout.
• Sub-referrals — installs that flowed in further down the chain (a midwife you brought in shares a connection link → mom installs → mom shares with friends → etc.). Your code keeps riding along the chain via in-app connection links.

Why we don't auto-credit App Store CPP visits

Your link redirects to a Custom Product Page on the App Store with your name and copy on it (so the page looks personalized). That CPP does boost install rates by 10–30% — but Apple does not tell our app which CPP a user came from after they install. Apple only exposes that data via:

• App Store Connect's analytics dashboard (per-CPP install counts only, no revenue, delayed 24–72h).
• Paid Apple Search Ads campaigns — when wired to your code, these do auto-credit installs to you in real time.

So for organic (free) traffic, the picker + in-app connection-link chain are doing all the actual credit work. Push the in-app sharing flow whenever you can — it's the only path with 100% deterministic attribution and full revenue tracking.

Numbers on this dashboard update in real time. If you don't see a Visit after tapping your own link, give it 30 seconds and refresh.